Festival News


Statement from our Chairman, Steven Brown, about October 2020

Statement on October 2020 Festival

This is a statement I have not been looking forward to writing. It will not be a major surprise though that we will not be holding the Alcester Food Festival in October.

As the Covid 19 pandemic continues to impact our community and the Country, the Board of Alcester and Forest of Arden Food Festival, supported by our Members at the recent AGM have taken the unanimous decision to cancel the October Food Festival.

The safety, health and well-being of our visitors, our community, our stallholders, and all those who work so hard to put on the Festival is our primary concern. We are not prepared to take the risk of holding the event with the continuing uncertainty of the pandemic and restrictions on social distancing. We feel it will be impossible to manage the 15,000 or so visitors to the Festival safely and with many visitors travelling from all parts of the country, the risk of bringing coronavirus to our Alcester community is too high. We would also not be able to offer the experience that our visitors expect or the return on investment that our stallholders need after such a difficult year.

Since the start of the Coronavirus outbreak, we have closely monitored guidance and advice from the government and despite our initial optimism that we would be able to hold the October Festival, it is now clear that although smaller outdoor events may begin to return this year, there is no green light for larger events such as ours.

We are however, evaluating whether we can mark the Festival date of 17th October with some kind of virtual experience and interraction with our fantastic stallholders and more details will be released in due course.

We will now focus our efforts on the return of our Food Festival, once it is safe to do so, in 2021 and I thank all our stallholders, visitors, volunteers, local businesses and our wonderful Alcester community for your support.

Steven Brown